Planogram compliance means checking the actual shelf against the layout agreed for that outlet. An attractive display is not necessarily compliant if products, facings or positions differ from the approved reference.

Start with the correct reference

Provide the current planogram version, outlet format, product identifiers, intended facings and any approved exceptions. Retire outdated files so field teams do not work from conflicting instructions. If stores have different fixtures or ranges, identify which reference applies to each one.

Separate execution gaps from physical constraints

Check shelf dimensions, fixtures and available stock before changing the arrangement. Missing products, an unsuitable fixture or a retailer instruction may prevent the exact layout from being achieved. Record the constraint and seek a decision from the appropriate owner rather than altering the plan without approval.

Correct what is authorised and possible

Where permitted, restore product positions, facings and labels using the agreed reference. Capture clear before-and-after evidence. If only part of the layout can be corrected, identify the unfinished elements instead of marking the entire display complete.

Use a consistent review method

Agree which elements will be assessed and how exceptions affect the result. Compare findings across visits using the same method and reference version. Repeated deviations may point to unclear instructions, stock gaps or a layout that needs redesign for the outlet. The follow-up should address that cause, not simply request another photograph.

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